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Project Type

UI / UX, Branding

About The Project

I was tasked with the responsibility of developing a distinctive brand identity for the growing streamer, MeanFlixs. This detailed project was created for my Senior Thesis where I was involved in engaging client consultations to gain their specific business requirements / values, as well as conducting thorough research of the Twitch platform. Furthermore, I skillfully crafted various assets, including Augmented Reality, to enhance and elevate the overall brand presence. Featured below are a selection of compelling visuals from my presentation, which played a crucial role in shaping the brand's identity.

*Please note: Images used to help mock-up my designs are from Unsplash.


UI/UX, Branding, Illustration, Motion Graphics, Logo Design, Social Media Marketing


MeanFlixs, University


Twitch is a free streaming service where millions of user's stream content from their favorite creator or become a content creator within the platform. This causes competition for newer content creators to be recognized on the platform.


Tasked with creating a brand for my client to elevate their presence within the platform with the necessary assets from: motion graphics, emotes, badges, personalization of the brand, and more. To elevate the client's brand further I created an Augmented Reality piece to help engage the client's audience. This enabled the brand to be elevated amongst the competition by engaging more with the community.


Adobe Photoshop, Illustrator, After Effects, InDesign, Aero.



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