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Jersey Design

Project Type

Jersey Design

About The Project

Tasked to create a cycling kit to match a user persona's needs / aesthetic wants through user research.

*Please note: Images used for placeholders of people, plants etc. are sourced from Mock-up was paid for through Yellow Images.


Branding, Illustration, User Research




Design a cycling kit that aligns with the needs and aesthetic preferences of a specific user persona.


User research was required to gain a deep understanding of the persona's unique requirements, preferences, and style. The goal was to create a cycling kit that met the functional requirements such as visibility, durability, and aesthetic style of the persona. Through thorough research and analysis of the target user's demographics, psychographics, and cycling habits, I aimed to develop a cycling kit that would resonate with the persona and enhance their overall cycling experience.


Adobe Illustrator, Photoshop



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